As the sole social media and marketing intern at High Country Soccer Association, I learned how storytelling allows a business to effectively market, and reach their goals. Demonstrating a coherent brand essence is not just about consistent visuals or messaging; it's about creating a feeling, a voice, and a presence that your audience can recognize and trust. From the tone of a caption to the composition of a photo, I discovered how even the smallest details can shape how a brand is perceived. That experience taught me to lead with intention, craft with clarity, and always design with the audience in mind.